A fresh visual identity system and story framework for hip-hop artist ATHREE's groundbreaking 2022 album, "Alpha A." This project showcases three new visual characters, each embodying a distinct timeline in ATHREE's artistic evolution. The creative process unfolds in three stages: part 01 and 02 draw inspiration from the lyrics of the album's songs, while part three pays homage to the words of Omar Khayyam. But that's not all—additional content, such as music videos and visual extension plans, are in the works to further enrich and expand upon this innovative artistic endeavor. Stay tuned for a future filled with surprises and captivating visual experiences inspired by ATHREE's transformative journey.