The 123 TOUR
2022
CLIENT: ATHREE
A bespoke visual graphic work, masterfully designed for hip-hop artist ATHREE's 2022 New National Tour, the 123 Tour. Set against the backdrop of a sandy desert, a symbolic representation of our label and artists, stands a custom-crafted metal slot machine. The numbers "123" displayed on the slot machine herald the onset of an unforgettable, electrifying performance. This vibrant masterpiece also introduces three cutting-edge visual characters, born from ATHREE's latest 2022 album, Alpha A. Each element harmoniously weaves together to create a remarkable, meaningful composition that encapsulates the essence of ATHREE's artistic journey.



