The 123 TOUR
2022
CLIENT: ATHREE
A bespoke visual graphic work, masterfully designed for hip-hop artist ATHREE's 2022 New National Tour, the 123 Tour. Set against the backdrop of a sandy desert, a symbolic representation of our label and artists, stands a custom-crafted metal slot machine. The numbers "123" displayed on the slot machine herald the onset of an unforgettable, electrifying performance. This vibrant masterpiece also introduces three cutting-edge visual characters, born from ATHREE's latest 2022 album, Alpha A. Each element harmoniously weaves together to create a remarkable, meaningful composition that encapsulates the essence of ATHREE's artistic journey.
INVOLVEMENTS
Creative Direction, Rendering, Character Design, Animation, Graphic Design
SOFTWARES
Zbrush, Cinema 4D, Substance Painter, Lightroom, Illustrator, After Effect
MEDIUMS
Concept Art, Branding, Creative Direction
LINKS
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